![]() ![]() This means that when the price goes up, customers buy much less. It's also important to understand that e-books are highly price-elastic. E-books can be and should be less expensive. With an e-book, there's no printing, no over-printing, no need to forecast, no returns, no lost sales due to out-of-stock, no warehousing costs, no transportation costs, and there is no secondary market - e-books cannot be resold as used books. That is unjustifiably high for an e-book. Many e-books are being released at $14.99 and even $19.99. They lay it out pretty clearly, especially for those authors who maybe didn't do so well in economics classes:Ī key objective is lower e-book prices. So now Amazon has tried to be even more explicit, by taking the time to explain what price elasticity means, and how Amazon's plan would actually make authors more money. Apparently Amazon's efforts earlier this month to make it abundantly clear that it's fight with Hachette is about helping, not harming authors still didn't quite make it through to authors who seem to reflexively hate Amazon (often for reasons that don't make much sense). ![]()
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